Yek Mobile: Launching an Innovative High-Tech Startup in China

Yan Li

Chapter 4 in Experiencing Innovation in Asia:Cases in Business Model Development, 2015, pp 85-104 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Yek Mobile is a Chinese startup in the mobile marketing business which was founded in 2010. It specializes in mobile application development for iPhone and Android devices. Recognised as one of the Top 10 Strategic Technologies for 2010 worldwide, mobile applications show a huge growth potential, with numerous companies striving to be present on this new advertising platform…

Keywords: ESSEC; Capgemini; Innovation; Asia; Business Models; Business Model Innovation (search for similar items in EconPapers)
Date: 2015
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