Experiencing Innovation in Asia:Cases in Business Model Development

Edited by Business School Essec

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Does business model innovation look the same in Asia as it does in the Western world? If not, what can we learn from the differences? This book attempts to answer these important questions through a series of original cases concerning a variety of companies, from large multinationals to small social enterprises.

Keywords: ESSEC; Capgemini; Innovation; Asia; Business Models; Business Model Innovation (search for similar items in EconPapers)
Date: 2015
ISBN: 9789814689144
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https://www.worldscientific.com/worldscibooks/10.1142/9627 (text/html)
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Chapters in this book:

Ch 1 Veolia Water India: Bringing a 24/7 Water Supply to the People of Karnataka , pp 5-26

Wolfgang Dick

Ch 2 Naandi Foundation: Delivering High Quality Elementary Education in India , pp 27-44

Wolfgang Dick

Ch 3 PlaNet Finance China: New Models of Microfinance in Tongwei , pp 45-81

Thomas Jeanjean

Ch 4 Yek Mobile: Launching an Innovative High-Tech Startup in China , pp 85-104

Yan Li

Ch 5 StarryMedia: Bridging the Gap between Innovation and Market Needs , pp 105-129

Yan Li

Ch 6 Mozat: Launching a Mobile Game in the Middle East and North Africa , pp 131-153

Yan Li

Ch 7 Priya Entertainments: From Scripts to Screens in East India , pp 155-182

Arijit Chatterjee

Ch 8 Capgemini India: Making Employee Retention a Priority , pp 185-197

Cedomir Nestorovic

Ch 9 Renault India: Benchmarking against other Industries for Marketing Success , pp 199-219

Yan Li

Ch 10 Renault China: The Challenge of Increasing Brand Awareness , pp 221-239

Yan Li

Ch 11 PlaNet Finance: A New Microfinance Loan in Cambodia and Vietnam , pp 243-256

Ashwin Malshe

Ch 12 Pour un Sourire d'Enfant: The Need for a New Funding Model , pp 257-271

Ashwin Malshe

Ch 13 Weavers Studio: Use as Many Hands as Possible , pp 275-301

Arijit Chatterjee

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