StarryMedia: Bridging the Gap between Innovation and Market Needs

Yan Li

Chapter 5 in Experiencing Innovation in Asia:Cases in Business Model Development, 2015, pp 105-129 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Brian Xin was comfortably settled in an armchair at StarryCoffee, drinking his latte as usual. He liked to sit there, taking a break and putting things into perspective. His wife had opened StarryCoffee a year ago, on the first floor of the building where his technological company, StarryMedia, was headquartered. Besides providing the employees of Zhangjiang High-Tech Park in the Pudong area of Shanghai with delicious meals and coffees, the café served as the perfect lab for Brian to try out the new features of his product. Brian Xin co-founded StarryMedia in 2009 with Tim Gong, a colleague of his whom he knew from a previous job at Linktone. The two engineers had seen the potential of the Internet in collecting the data that netizens share and the value that such data could provide to businesses. Therefore, they had decided to develop the tools necessary to bring this huge opportunity to local merchants. In their late thirties, they left their jobs to focus on this startup venture…

Keywords: ESSEC; Capgemini; Innovation; Asia; Business Models; Business Model Innovation (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789814689151_0005 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789814689151_0005 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789814689151_0005

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().