Cirque du Soleil (Canada)

Luiz Moutinho

Chapter 11 in Worldwide Casebook in Marketing Management, 2016, pp 367-398 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IndustryCompany informationCompany historyCirque du SoleilThe $600 million circus maximusMarket/MarketingFollow Cirque du Soleil's marketing footstepsHow cirque du Soleil uses email to sell out showsResultsDubai approaches cirque du soleilCirque du Soleil opens first permanent show in AsiaNational group announces Cirque du Soleil sponsorshipCirque du Soleil Dubai to open in 2010LG Sponsors Cirque du Soleil 2006 Delirium TourBMW to sponsor Cirque du SoleilBlue Ocean StrategyBehind the scenes with a brandOctober 2003 – D'amico, cesvet to head marketing ‘dream team’Promoting creativity business strategyReferences

Keywords: Marketing Management; Innovation; British Airways; Red Bull; Nintendo; Google; Microsoft; Cacharel (search for similar items in EconPapers)
JEL-codes: M10 M30 (search for similar items in EconPapers)
Date: 2016
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