Worldwide Casebook in Marketing Management

Luiz Moutinho
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Luiz Moutinho: Dublin City University, Ireland

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Worldwide Casebook in Marketing Management

Keywords: Marketing Management; Innovation; British Airways; Red Bull; Nintendo; Google; Microsoft; Cacharel (search for similar items in EconPapers)
JEL-codes: M10 M30 (search for similar items in EconPapers)
Date: 2016
ISBN: 9789814689601
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https://www.worldscientific.com/worldscibooks/10.1142/9640 (text/html)
Ebook Access is available upon purchase

Chapters in this book:

Ch 1 San Pellegrino (Italy) , pp 3-32

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Ch 2 Nintendo Wii (Japan) , pp 33-88

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Ch 3 Zara (Spain) , pp 89-154

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Ch 4 Lenovo (China) , pp 157-194

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Ch 5 Red Bull (Austria) , pp 195-223

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Ch 6 SingTel (Singapore) , pp 225-258

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Ch 7 Foster's (Australia) , pp 261-295

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Ch 8 Google Phone (The U.S.) , pp 297-340

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Ch 9 Walkers (The U.K.) , pp 341-348

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Ch 10 TAG Heuer (Switzerland) , pp 349-365

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Ch 11 Cirque du Soleil (Canada) , pp 367-398

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Ch 12 Currys (U.K.) , pp 401-423

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Ch 13 Cold Storage (Singapore) , pp 425-455

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Ch 14 Microsoft (The U.S.) , pp 459-513

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Ch 15 National Australia Bank (Australia) , pp 515-549

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Ch 16 Acer (Taiwan) , pp 551-574

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Ch 17 Kerry (Ireland) , pp 575-602

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Ch 18 Siemens (Germany) , pp 603-634

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Ch 19 ING (Holland) , pp 635-705

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Ch 20 Electrolux (Sweden) , pp 707-753

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Ch 21 British Airways (The U.K.) , pp 757-773

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Ch 22 Grundfos (Denmark) , pp 775-794

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Ch 23 Petrobras (Brazil) , pp 795-833

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Ch 24 Accor (France) , pp 835-859

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