Microsoft (The U.S.)

Luiz Moutinho

Chapter 14 in Worldwide Casebook in Marketing Management, 2016, pp 459-513 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IndustryCompany informationFinancialHow microsoft worksMarketing/MarketMicrosoft's future vision16visionReferences

Keywords: Marketing Management; Innovation; British Airways; Red Bull; Nintendo; Google; Microsoft; Cacharel (search for similar items in EconPapers)
JEL-codes: M10 M30 (search for similar items in EconPapers)
Date: 2016
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