British Airways (The U.K.)

Luiz Moutinho

Chapter 21 in Worldwide Casebook in Marketing Management, 2016, pp 757-773 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Industry overviewBAMarketingReferences

Keywords: Marketing Management; Innovation; British Airways; Red Bull; Nintendo; Google; Microsoft; Cacharel (search for similar items in EconPapers)
JEL-codes: M10 M30 (search for similar items in EconPapers)
Date: 2016
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