INTERACTIVE VIRTUAL PLATFORM FOR SHOPPING FURNITURE BASED ON UNITY 3D

Yingwan Wu, Simon Fong, Suash Deb and Thomas Hanne

Chapter 10 in Quantitative Modelling in Marketing and Management, 2015, pp 273-292 from World Scientific Publishing Co. Pte. Ltd.

Abstract: With the rapid development of science and technology, we are enjoying the convenience of the digital information technology. Virtual Reality technology is the product of digital information technology, which applies computer simulation to generate a three-dimensional (3D) virtual space. It provides not only users with experiences of visual, auditory, tactile and other sensory; it also enhances the interaction between users and computer. By human–computer interaction, a virtual interactive platform of furniture can be combined with the application of virtual reality in decorating design, which allows online users to instantly experience the look-and-feel of a set of furniture. This serves as a value-added services provided to the potential online shopping customers in a form of better shopping experience. Conveniently users can view and feel the mix of furniture which they intend to purchase from a website. The enabling technology is Unity 3D. This book chapter looks into such technological possibility in enhancing online shoppers' experience in purchasing furniture.

Keywords: Quantitative Analysis; Modeling; Marketing Management; Statistical Modelling; Computer Modelling; Memetic Algorithm; Structural Equation Modelling; Artificial Neural Networks (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789814696357_0010 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789814696357_0010 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789814696357_0010

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().