Quantitative Modelling in Marketing and Management

Edited by Luiz Moutinho and Kun-Huang Huarng

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.

Keywords: Quantitative Analysis; Modeling; Marketing Management; Statistical Modelling; Computer Modelling; Memetic Algorithm; Structural Equation Modelling; Artificial Neural Networks (search for similar items in EconPapers)
Date: 2015
ISBN: 9789814696340
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https://www.worldscientific.com/worldscibooks/10.1142/9657 (text/html)
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Chapters in this book:

Ch 1 A REVIEW OF THE MAJOR MULTIDIMENSIONAL SCALING MODELS FOR THE ANALYSIS OF PREFERENCE/DOMINANCE DATA IN MARKETING , pp 3-25

Wayne S DeSarbo and Sunghoon Kim

Ch 2 ROLE OF STRUCTURAL EQUATION MODELLING IN THEORY TESTING AND DEVELOPMENT , pp 27-42

Parikshat S Manhas, Ajay K Manrai, Lalita A Manrai and Ramjit

Ch 3 PARTIAL LEAST SQUARES PATH MODELLING IN MARKETING AND MANAGEMENT RESEARCH: AN ANNOTATED APPLICATION , pp 43-78

Joaquín Aldás

Ch 4 STATISTICAL MODEL SELECTION , pp 79-101

Graeme D Hutcheson

Ch 5 ARTIFICIAL NEURAL NETWORKS AND STRUCTURAL EQUATION MODELLING: AN EMPIRICAL COMPARISON TO EVALUATE BUSINESS CUSTOMER LOYALTY , pp 105-137

Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva

Ch 6 THE APPLICATION OF NN TO MANAGEMENT PROBLEMS , pp 139-210

Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva

Ch 7 META-HEURISTICS IN MARKETING , pp 211-239

Stephen Hurley and Luiz Moutinho

Ch 8 NON-PARAMETRIC TEST WITH FUZZY DATA AND ITS APPLICATIONS IN THE PERFORMANCE EVALUATION OF CUSTOMER CAPITAL , pp 241-254

Yu-Lan Lee, Ming-leih Wu and Chunti Su

Ch 9 TOO MUCH ADO ABOUT NOTHING? FUZZY MEASUREMENT OF JOB STRESS FOR SCHOOL LEADERS , pp 255-272

Berlin Wu and Mei Fen Liu

Ch 10 INTERACTIVE VIRTUAL PLATFORM FOR SHOPPING FURNITURE BASED ON UNITY 3D , pp 273-292

Yingwan Wu, Simon Fong, Suash Deb and Thomas Hanne

Ch 11 QUALITATIVE COMPARISON ANALYSIS: AN EXAMPLE ANALYSIS OF CLINICAL DIRECTORATES AND RESOURCE MANAGEMENT , pp 295-308

Malcolm J Beynon, Aoife McDermott and Mary A Keating

Ch 12 GROWTH MODELS , pp 309-321

Mladen Sokele

Ch 13 BAYESIAN PREDICTION WITH LINEAR DYNAMIC MODEL: PRINCIPLE AND APPLICATION , pp 323-342

Yun Li, Luiz Moutinho, Kwaku K Opong and Yang Pang

Ch 14 PROMETHEE: TECHNICAL DETAILS AND DEVELOPMENTS, AND ITS ROLE IN PERFORMANCE MANAGEMENT , pp 343-361

Malcolm J Beynon and Harry Barton

Ch 15 DATA MINING PROCESS MODELS: A ROADMAP FOR KNOWLEDGE DISCOVERY , pp 363-391

Armando B Mendes, Luís Cavique and Jorge MA Santos

Ch 16 METAHEURISTICS IN LOGISTICS , pp 393-422

Thomas Hanne, Suash Deb and Simon Fong

Ch 17 A MODEL FOR OPTIMISING EARNED ATTENTION IN SOCIAL MEDIA BASED ON A MEMETIC ALGORITHM , pp 423-456

Pedro Godinho, Luiz Moutinho and Manuela Silva

Ch 18 STREAM-BASED CLASSIFICATION FOR SOCIAL NETWORK RECOMMENDATION SYSTEMS , pp 457-468

Yan Zhuang and Hang Yang

Ch 19 CLIQUE COMMUNITIES IN SOCIAL NETWORKS , pp 469-490

Luís Cavique, Armando B Mendes and Jorge MA Santos

Ch 20 MEASURING THE EFFECTS OF MARKETING ACTIONS: THE ROLE OF MATCHING METHODOLOGIES , pp 491-506

Iola Pinto and Margarida GMS Cardoso

Ch 21 MATHEMATICAL PROGRAMMING APPLIED TO BENCHMARKING IN ECONOMICS AND MANAGEMENT , pp 507-529

Jorge Santos, Armando B Mendes, Luís Cavique and Magdalena Kapelko

Ch 22 CONCLUSION , pp 531-540

Luiz Moutinho and Kun-Huang Huarng

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