PROMETHEE: TECHNICAL DETAILS AND DEVELOPMENTS, AND ITS ROLE IN PERFORMANCE MANAGEMENT

Malcolm J Beynon and Harry Barton

Chapter 14 in Quantitative Modelling in Marketing and Management, 2015, pp 343-361 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The Preference Ranking Organisation Method for Enrichment Evaluations (PROMETHEE) method offers a way to undertake the ranking of a finite set of decision alternatives based on values from a number of criteria. As an outranking method it is a multi-criteria decision aid in the ranking process. This chapter outlines the rudiments of the PROMETHEE method, and applies it in a tutorial problem, including the presentation of example numerical calculations. The inclusion of an uncertainity-based analysis with PROMETHEE in the presented text demonstrates the developmental potential of PROMETHEE. The problem considered throughout the chapter concerns the relative performance ranking of individual police forces in a region of the UK, based on their levels of sanction detections (clean-up rates).

Keywords: Quantitative Analysis; Modeling; Marketing Management; Statistical Modelling; Computer Modelling; Memetic Algorithm; Structural Equation Modelling; Artificial Neural Networks (search for similar items in EconPapers)
Date: 2015
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