FACEBOOK USAGE AND PERCEIVED PRIVACY: AN EMPIRICAL STUDY AT A MAJOR ITALIAN UNIVERSITY

Thanos Papadimitriou and Alberto Marcuzzo

Chapter 5 in The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Technology and Business Practice (2016), 2016, pp 71-97 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The authors investigate Facebook usage by means of data that they have collected using a survey at a Major Italian University. The authors show that usage is unaffected by how long users have used Facebook. The authors also examine a number of plausible determinants eventually showing that age, network size, and perceived usefulness all play an important part in explaining usage. Surprisingly, perceived privacy does not.

Keywords: Technology; Business; Global (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2016
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