The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Technology and Business Practice (2016)

Edited by Vandana Mangal, Andreina Mandelli, Uday Karmarkar and Antonella La Rocca

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This is the fourth of a series of research volume of papers from the Business and Information Technologies global research network. The BIT network comprises 21 partners from 17 countries, and conducts studies on the impact of new information and communication technologies on business practice, industry structure and economic change. This volume contains papers from BIT partners in Taiwan, New Zealand, Chile, USA, Italy, South Korea, and Switzerland. The papers address a range of subjects including the diffusion of mobile apps in the health area, role of trust in e-commerce, impact of digital technology in the role and practice of product management in technology intensive companies, new digital business practices in Taiwan, social media marketing, social activities of a B2B community with the case of BTicino, product-service system, and information diffusion in social networks.

Keywords: Technology; Business; Global (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2016
ISBN: 9789814713986
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Chapters in this book:

Ch 1 A SURVEY ON BUSINESS AND INFORMATION TECHNOLOGY IN TAIWAN: ANNUAL REPORT 2014 , pp 1-17

Ya-Ching Lee and Ting-Peng Liang

Ch 2 PATTERNS OF INFORMATION DIFFUSION IN ONLINE SOCIAL NETWORKS: WHAT SNA METRICS CAN REVEAL , pp 19-33

Minghan Wu and Ananth Srinivasan

Ch 3 TRUST GAPS AND CORPORATE BLINDSPOTS IN CHILEAN B2C E-COMMERCE , pp 35-57

Sergio Godoy, Claudia Labarca, Nicolás Somma and Myrna Gálvez

Ch 4 PRODUCT, PROCESS, AND PLATFORM MANAGEMENT IN TECHNOLOGY FIRMS , pp 59-70

Angela Hsiao and Uday Karmarkar

Ch 5 FACEBOOK USAGE AND PERCEIVED PRIVACY: AN EMPIRICAL STUDY AT A MAJOR ITALIAN UNIVERSITY , pp 71-97

Thanos Papadimitriou and Alberto Marcuzzo

Ch 6 INTERACTION EFFECTS ANALYSIS OF PRODUCT–SERVICE SYSTEM BY CHOICE-BASED CONJOINT ANALYSIS , pp 99-111

Jinmin Kim, Kwangtae Park, Hosun Rhim and Sung Yong Choi

Ch 7 IMPACT OF SOCIAL MEDIA ON CONSUMER–BRAND RELATIONSHIPS , pp 113-143

Alessandro Mari

Ch 8 SOCIAL MEDIA IN B2B: MYOPEN COMMUNITY AT BTICINO , pp 145-166

Cosimo Accoto, Enrico Valtolina and Andreina Mandelli

Ch 9 MOBILE HEALTH TECHNOLOGIES , pp 167-185

Hemant K. Bhargava and Julia Tanghetti

Ch 10 TOWARDS A TYPOLOGY OF SOCIAL MEDIA STRATEGIES , pp 187-201

Morana Fuduric

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