INTERACTION EFFECTS ANALYSIS OF PRODUCT–SERVICE SYSTEM BY CHOICE-BASED CONJOINT ANALYSIS

Jinmin Kim, Kwangtae Park, Hosun Rhim and Sung Yong Choi

Chapter 6 in The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Technology and Business Practice (2016), 2016, pp 99-111 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Companies are developing new product or new service, and combining the existing product and service to meet the customer's needs. Product–service system (PSS) is a field where the products and services are combined to improve consumers' satisfaction. Well-integrated PSS enables to increase the utilization of the product and the service, so it can give higher level of consumer satisfaction.Mobile communications market is a prime example of the PSS. South Korea's telecommunications market develops rapidly nowadays, and many consumers are taking advantage of the latest communication technologies, such as smart phone utilization.We investigate the product–service interaction effects in South Korea's mobile phone service industry using Choice-based conjoint analysis (CBCA). We measure main and interaction effects of product and service integration. We collected a sample of size 171 from a college student group in Seoul, Korea. We find the positive interaction effects of product and service integration and show the direction of PSS strategy using main and interaction effect.

Keywords: Technology; Business; Global (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789814733564_0006 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789814733564_0006 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789814733564_0006

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().