Theoretical Foundations of Gamification in Global Employee Engagement

Manish Gupta

Chapter 4 in Gamification and Global Business Management:Mapping the Future, 2025, pp 57-81 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This chapter answers a key question on how to engage employees globally using gamification. The chapter sets out an agenda of the requirement of global engagement for organizational productivity. The idea is to create a global engagement framework and propose guidelines for executing it. This chapter also provides primary real-world vignettes to give instances of real-life gamification usage for engaging stakeholders. These vignettes may be used as best practices by other organizations. The challenges listed may help organizations take precautionary measures and prevent a potential loss of revenue.

Keywords: Gamification; Dark Side; Ethics; Privacy; Health; Consumer Behaviour; Fintech (search for similar items in EconPapers)
JEL-codes: D23 M1 O3 (search for similar items in EconPapers)
Date: 2025
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