Gamification and Global Business Management:Mapping the Future

Edited by Abhishek Behl, Brinda Sampat and Vijay Pereira

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: These days, the term "gamification" is increasingly, and at the same time, widely used in business. Globally, businesses are adopting gamification as the primary method in transforming business operations. Gamification refers to the practice of incorporating game concepts into non-game environments, such as a corporate website, online community, or company intranet, in order to boost employee engagement. Gamification aims to engage and motivate customers, staff members, and partners to encourage co-operation, sharing and interaction. Businesses utilize game elements, such as leaderboards, badges and rewards to recruit, onboard, and train new employees; to motivate compliance with administrative requirements, such as filing travel and expense reports, to engage remote teams and to improve employee performance.

Keywords: Gamification; Dark Side; Ethics; Privacy; Health; Consumer Behaviour; Fintech (search for similar items in EconPapers)
JEL-codes: D23 M1 O3 (search for similar items in EconPapers)
Date: 2025
ISBN: 9789819801534
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Chapters in this book:

Ch 1 Global Business and Gamification: An Introduction , pp 1-9

Brinda Sampat, Vijay Pereira and Abhishek Behl

Ch 2 Gamification in Personal Finance: A Global Perspective , pp 11-34

Chandan Kumar Tiwari and Abhinav Pal

Ch 3 A Cross-Country Analysis of Gamified App Users across the Consumer Buying Journey: The Case of Nykaa and Boots , pp 35-56

Ayushi Gupta and Ashish Gupta

Ch 4 Theoretical Foundations of Gamification in Global Employee Engagement , pp 57-81

Manish Gupta

Ch 5 Gamification as a Global Business Strategy for Competitive Advantage , pp 83-117

Manmeet Singh Khokhar, Abhijeet Agashe and Vipin Gupta

Ch 6 The Future of Gamification in Organizations: A Scoping Review , pp 119-146

Nirma Sadamali Jayawardena, Charitha Harshani Perera, Narayanage Jayantha Dewasiri and P G S Amila Jayarathne

Ch 7 Gamification — It’s a Continuum , pp 147-165

Shreyas Korad

Ch 8 The Dark Side of Gamification: Ethics, Privacy, Surveillance, and Monitoring in the Use of Gamified Elements , pp 167-198

Deepika R Gupta

Ch 9 Sustainable Gamification: Integrating User Type Model with Continuous Improvement of Process Cycles , pp 199-227

Sattwik Mohanty

Ch 10 Global Customer Engagement through Gamified Mobile Apps (A Case of the Smytten App) , pp 229-257

S. Veeramangala and V. Srikanth

Ch 11 Developing the Framework to Understand the Process of Artificial Intelligence-Empowered Gamification in Global Firms , pp 259-279

Gourav Roy and Varsha Jain

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