Gamification as a Global Business Strategy for Competitive Advantage

Manmeet Singh Khokhar, Abhijeet Agashe and Vipin Gupta

Chapter 5 in Gamification and Global Business Management:Mapping the Future, 2025, pp 83-117 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The chapter explores the multifaceted applications of gamification and its potential to transform business operations across industries and borders. This chapter aims to provide a comprehensive understanding of how organizations have leveraged gamification to gain a distinct edge in the global marketplace. Beginning with an overview of gamification in the business context, the chapter emphasizes its strategic significance beyond mere entertainment. By integrating game elements, mechanics, and dynamics into non-game contexts, organizations can effectively engage with and motivate employees, customers, and partners. This integration is essential for driving desired behaviors, enhancing productivity, and fostering innovation within businesses. This chapter delves into the successful implementation of gamification by renowned brands to gain a competitive advantage. Real-world case studies showcase how gamification has been used to create immersive experiences, boost customer loyalty, and optimize marketing efforts. These compelling examples offer actionable insights and practical recommendations for organizations seeking to embark on their own gamification journey. Furthermore, the chapter highlights the global nature of gamification as a business strategy. It addresses the challenges and opportunities of implementing gamification on an international scale, considering cultural nuances, regulatory frameworks, and technological infrastructures. By examining diverse international case studies, readers gain valuable insights into how organizations navigate the complexities of gamification in different markets. This chapter serves as a valuable resource for business leaders, managers, and practitioners, offering a compelling framework to achieve competitive advantage through gamification. Its unique insights and rigorous analysis of real-world examples make it a valuable addition to the international literature on the subject, ensuring a positive impression on the audience and publishers alike.

Keywords: Gamification; Dark Side; Ethics; Privacy; Health; Consumer Behaviour; Fintech (search for similar items in EconPapers)
JEL-codes: D23 M1 O3 (search for similar items in EconPapers)
Date: 2025
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