Developing the Framework to Understand the Process of Artificial Intelligence-Empowered Gamification in Global Firms

Gourav Roy and Varsha Jain

Chapter 11 in Gamification and Global Business Management:Mapping the Future, 2025, pp 259-279 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The uses of gamification in global business are well known and rapidly evolving across numerous industries. While gamification emerged through gestural patterns, recent advancements have altered such perspectives, leading to significant business changes. Recent industry reports have stated that global businesses are constantly incorporating AI (artificial intelligence), gamification, and sublime business strategies. Similarly, recent audits have highlighted the perspectives of the integration of AI and gamification in personalized services, which will ensure global reach and performance efficiency. While industrial practices observe the perspectives of the integration of AI and gamification, academic discussions rarely address these topics. This chapter primarily covers discussions on the integration of AI and gamification in a digitized business environment. Incorporating such results would significantly benefit businesses, ensuring the seamless personalization, customization, encryption, and culmination of global databases. This chapter discusses the journey of the AI–gamification integration through a navigational model. The academic implications of such discussions conceptualize the theoretical underpinnings of integrating gamification and AI. The proposed model incorporates the interdisciplinary aspects of AI and gamification into the scope of academic research. The chapter discusses the perspectives of the integration of AI and gamification in global business environments, highlighting the strategic setup of international business culture. Finally, the chapter concludes with the practical relevance of such work. It discusses the significance of such integration in terms of personalization, user experience, and real-time business decision-making while highlighting the role of AI–gamification integration in enhancing organizational productivity and preventing the invasion of privacy.

Keywords: Gamification; Dark Side; Ethics; Privacy; Health; Consumer Behaviour; Fintech (search for similar items in EconPapers)
JEL-codes: D23 M1 O3 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789819801541_0011 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789819801541_0011 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789819801541_0011

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().