Strategic Integration of Sustainability in Talent Acquisition and Employer Branding: Advancing Competitive Edge and Social Responsibility

Princi Gupta and Astha Gupta

Chapter 5 in Managing for Sustainability:The Role of Human Resource Management in Advancing SDG Goals, 2025, pp 93-114 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In today’s competitive business environment, integrating sustainability into talent acquisition and employer branding is crucial for organizations aiming to excel while upholding social responsibility. This chapter examines sustainable talent acquisition, focusing on how ethical hiring practices, diversity, and environmental stewardship align with long-term organizational goals and social responsibility. It highlights the importance of a robust employer brand that reflects sustainability, enhancing reputation, employee loyalty, and engagement. The chapter addresses Sustainable Development Goals (SDGs) 8 (Decent Work and Economic Growth) and 10 (Reduced Inequalities), emphasizing fair, inclusive workplaces that drive economic and social progress. Key topics include the theoretical framework of sustainable talent acquisition, which encompasses ethical hiring, diversity, and community engagement. This chapter explores how sector-specific and firm-level characteristics influence sustainable practices, offering strategies for integrating sustainability into recruitment processes, leveraging technology, and promoting diversity. It discusses the role of sustainability in employer branding, highlighting its impact on attracting and retaining talent, and examines advanced strategies like green recruitment and flexible work policies. Emerging trends such as AI and data analytics are transforming talent acquisition and branding by enhancing efficiency, reducing bias, and providing actionable insights. The chapter concludes with a focus on evaluating and enhancing sustainability efforts through key metrics and industry examples, demonstrating how aligning sustainability with employer branding can attract and retain top talent while contributing to global sustainability goals.

Keywords: Human Resource Management; Sustainability; SDG; Employer; Employee; Well Being; Work-Life-Balance; HR; HRM; Employer Branding; Gender Inclusive; Gender Diverse; Gender Equality; Women Leaders; Sustainable HRM; Sustainable HR; Social Responsibility; Corporate Social Responsibility; Sustainable Growth; Remote Work (search for similar items in EconPapers)
JEL-codes: M12 M14 Q01 Q56 (search for similar items in EconPapers)
Date: 2025
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