Socially Responsible Business Models for Emerging Markets

G. K. Chhaparwal and Richa Sen

Chapter 9 in Socially Responsible Business Models for International Brands, 2026, pp 181-210 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This chapter emphasises the importance of marketing strategies for socially responsible business models in emerging markets. It highlights key topics covered, including understanding market dynamics, segmentation and targeting, positioning and branding, product development and innovation, integrated marketing communication and measuring social impact. The abstract emphasises the consumer-centric approach rooted in authenticity, transparency and empathy as paramount for driving meaningful connections and impact. Drawing upon renowned marketing literature and research, the chapter underscores the significance of aligning marketing efforts with social responsibility initiatives to create shared value for communities and stakeholders in dynamic and rapidly evolving markets. Through strategic integration of marketing principles and social responsibility, businesses can effectively navigate the complexities of emerging markets while fostering positive societal change.

Keywords: University Social Responsibility; Happy To Chat; Badges; Community Building; Diversity; Inclusion; University; International Students Disinformation; SCR Brand; Socially Conscious Responsible Brand; Greenwashing; False Advertising Algorithmic Control; Gig-Workers; Socially Responsible; Self-Determination Theory; Social Exchange Theory; Motivation; Responsible Investing; Socially Responsible Investing (SRI); ESG; Business Model; Business Model Innovation; Economic Benefits; Liminal Spaces; CSR; Productivity; Employee Well-Being; Innovation; Corporate Social Responsibility (CSR); ESG Management; Business Ecosystem; Sustainability; Social Capital; Organisational Behaviour (OB); Leadership; Strategic Leadership; Internal Compliance; Employee Behaviours; Management In Practice; Socially Responsible Business; Emerging Markets; Marketing Strategies; Integrated Marketing Communication; Social Impact Measurement; Sustainable Goals; Linear Economy; Circular Economy; Social Compliance; Regulation; Garment; Bangladesh; Global Influence; Cryptocurrency; Blockchain; Bitcoin; Tokens; Socially Responsible Business; Smart Contracts (search for similar items in EconPapers)
JEL-codes: L21 M14 Q0 (search for similar items in EconPapers)
Date: 2026
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