Competitive Investment in Clean Technology and Uninformed Green Consumers

Aditi Sengupta

No auwp2012-08, Auburn Economics Working Paper Series from Department of Economics, Auburn University

Abstract: In a market where consumers are not fully informed about the actual production technology or environmental performance of firms that engage in strategic competition, I study the effect of environmental consciousness of consumers on the incentive to invest in cleaner technology. Firms compete in prices and may signal their environmental performance to uninformed consumers through prices. I also analyze the effect of environmental regulation of firms in this setting. Compared to full information, incomplete information generates higher strategic incentive to invest in cleaner technology particularly when consciousness and/or regulation are not too high. Requiring mandatory disclosure of technology or environmental performance may discourage such investment. Even though consumers are uninformed, competition has a positive effect (relative to monopoly) on the incentive to invest.

Keywords: Duopoly; Environmental consciousness; Environmental regulation; Incomplete information; Investment; Mandatory disclosure; Signaling. (search for similar items in EconPapers)
JEL-codes: D42 D43 D82 L51 (search for similar items in EconPapers)
Date: 2012-11
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Journal Article: Competitive investment in clean technology and uninformed green consumers (2015)
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