A Comparison of U. S. and Canadian Consumers' Willingness to Pay for Red-Meat Traceability
Jill Hobbs and
DeeVon Bailey ()
No 22060, 2003 Annual meeting, July 27-30, Montreal, Canada from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)
Auction experiments at locations in the US and Canada are used to determine consumers' willingness to pay for red-meat traceability and other enhanced food characteristics. Consumers in both countries are found to be willing to pay a positive amount for traceability, but would pay even more if traceability were bundled with other characteristics such as animal welfare or enhanced food safety. The results suggest a larger Canadian market for traceability, on a percentage basis, for beef than in the US.
Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
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Working Paper: A Comparison of US and Canadian Consumers’ Willingness To Pay for Red-Meat Traceability (2003)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea03:22060
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