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AN APPLICATION OF CHOICE MODELING TO MEASURE U.S. CONSUMER PREFERENCES FOR GENETICALLY MODIFIED FOODS

Benjamin M. Onyango, Ramu Govindasamy () and Rodolfo Nayga

No 19964, 2004 Annual meeting, August 1-4, Denver, CO from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Food biotechnology promises to deliver a wide range of enhanced consumer benefits. This study models consumer's willingness to trade-off the potential risks of GM foods with the possibility of extracting significant benefits. It estimates the marginal effects and relationships between product characteristics and consumer attributes on acceptance of GM foods.

Keywords: Institutional; and; Behavioral; Economics (search for similar items in EconPapers)
Pages: 25
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea04:19964

DOI: 10.22004/ag.econ.19964

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