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THE ROLE OF CURRENT CUSTOMERS FOR RADICAL PRODUCT INNOVATION IN SMALL-FIRMS

Frans J.H.M. Verhees, Matthew T.G. Meulenberg and Joost Pennings ()

No 20088, 2004 Annual meeting, August 1-4, Denver, CO from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: The market orientation of small-firms is questioned as a driver of radical product innovation. This study proposes a model to test whether radical product innovation in small-firms is truly market-oriented or customer-led.

Keywords: Research; and; Development/Tech; Change/Emerging; Technologies (search for similar items in EconPapers)
Pages: 39
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea04:20088

DOI: 10.22004/ag.econ.20088

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