The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers

Frans J.H.M. Verhees, Matthew T.G. Meulenberg and Joost Pennings ()

No 19381, 2005 Annual meeting, July 24-27, Providence, RI from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This study proposes a model to explain the intention of farmers to adopt a radical product innovation. Particular attention is given to the influence of marketing factors. Results from illustrating the model for Dutch poultry farms are presented.

Keywords: Farm; Management (search for similar items in EconPapers)
Pages: 52
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea05:19381

DOI: 10.22004/ag.econ.19381

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