Market Forces, Plant Technology, and Food Safety Technology Use

Michael Ollinger and Danna Moore ()

No 9853, 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Economists (Ollinger and Mueller, 2003; Golan et al., 2004) have considered some of the economic forces, such as demands from major customers, that encourage plants to maintain food safety process control. Other economists, such as Roberts (2005), have identified food safety technologies that enable better control harmful pathogens. However, economists have not put the two together. The purpose of this paper is to examine the impact of economic forces, including firm effects and plant technology, customer demands, and regulation, on food safety technology use. Preliminary results suggest that customer demand has the greatest impact.

Keywords: Marketing; Research and Development/Tech Change/Emerging Technologies (search for similar items in EconPapers)
Pages: 22
Date: 2007
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Citations: View citations in EconPapers (2)

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Working Paper: Market Forces, Plant Technology, and the Food Safety Technology Use (2008)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea07:9853

DOI: 10.22004/ag.econ.9853

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