The Influence of Endogenous Nutrition Knowledge on Consumers’ Willingness-To-Pay for Grass-Fed Beef

Hong Xue, Denise Y. Mainville, Wen You () and Rodolfo Nayga

No 61222, 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado from Agricultural and Applied Economics Association

Abstract: The relationship between nutrition knowledge and consumers’ food behavior has been debated for years. This may be partially attributed to the difficulty introduce by endogeneity of nutrition knowledge in econometric modeling. Using grass-fed beef as a vehicle, this paper investigates the impacts of consumers’ nutrition knowledge on their willingness to pay by accommodating the endogeneity problem using instrumental variable approach. Our results suggest that consumers’ nutrition knowledge significantly influences their willingness to pay for grass-fed beef. Gender and education are influential factors of consumers’ nutrition knowledge level.

Keywords: Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Marketing (search for similar items in EconPapers)
Pages: 2
Date: 2010-07-25
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea10:61222

DOI: 10.22004/ag.econ.61222

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