Finding True Consumer Attitudes: Do Validation Questions Help?

Zhifeng Gao, Lisa House and Xiang Bi

No 123922, 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington from Agricultural and Applied Economics Association

Abstract: A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The WTP estimates with and without the respondents who fails the validation question differ significantly.

Keywords: Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Date: 2012
New Economics Papers: this item is included in nep-cbe and nep-dcm
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea12:123922

DOI: 10.22004/ag.econ.123922

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