Opportunities for Western Food Products in China: The Case of Orange Juice Demand

Xuqi Chen, Zhifeng Gao and Lisa House

No 150771, 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. from Agricultural and Applied Economics Association

Abstract: The rapid income per capita of Chinese consumers and increasing demand for nearly all agricultural products have attracted western food industries to focus on this booming and huge market. This research investigated the perspectives of western food products in China's market, with focus on one representative western food-orange juice, by studying the Chinese consumer knowledge, perceptions, and willingness to pay (WTP) for different types of orange juice products. Though the Chinese consumers' willingness to pay for 100 % juice exceeded the 10% juice as expected, it would not have been persuasive to conclude meaningful to develop the 100 % juice market in China unless the WTP is around the actual market price.

Keywords: Community/Rural/Urban Development; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; International Development; International Relations/Trade (search for similar items in EconPapers)
Pages: 28
Date: 2013
New Economics Papers: this item is included in nep-agr, nep-mkt and nep-tra
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Journal Article: Opportunities for Western Food Products in China: The Case of Orange Juice Demand (2016)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea13:150771

DOI: 10.22004/ag.econ.150771

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