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Analysis of Consumer Preferences and Willingness-to-Pay for Organic Food Products in Germany

Rebecca Illichmann and Awudu Abdulai

No 150980, 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. from Agricultural and Applied Economics Association

Abstract: This study employs a choice experiment approach to investigate consumers’ preferences and willingness-to-pay (WTP) for organic food products. We use mixed logit and latent class models to examine preference heterogeneity. The results revealed significant heterogeneity in preferences for organic apples, milk, and beef product attributes among consumers. The WTP results obtained from mixed logit indicate gender-specific differences for the examined products of this study. Female respondents have a significant higher WTP for apple attributes, while significant higher WTP values for beef attributes are observed for male respondents. The findings of the latent class models indicate that consumers’ trust tend to influence their preferences for organic food products.

Keywords: Environmental Economics and Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods (search for similar items in EconPapers)
Pages: 25
Date: 2013
New Economics Papers: this item is included in nep-agr, nep-dcm, nep-env and nep-mkt
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Journal Article: Analysis of Consumer Preferences and Wilingness-To-Pay for Organic Food Products in Germany (2014) Downloads
Working Paper: Analysis of Consumer Preferences and Willingness-To-Pay for Organic Food Products in Germany (2013) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea13:150980

DOI: 10.22004/ag.econ.150980

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