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Purchase Intention Effects in Experimental Auctions and Real Choice Experiments

Jing Xie, Zhifeng Gao () and Lisa House ()

No 151595, 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. from Agricultural and Applied Economics Association

Abstract: This article examines consumers’ preference for three types of orange juice in China. Two non-hypothetical experiments, Real Choice Experiments and Experimental Auctions were used in the study. We found that WTP estimates from real choice experiment are significantly higher than auction bids, which is consistent with what Lusk and Schroeder (2006) and Gracia, Loureiro, and Nayga (2011) found in their paper. In addition, we found that purchase intention only has significantly effects on consumers’ behavior in Experimental Auction, but not in Real Choice Experiments, and this purchase intention only has effects on non-novel food, but not novel food.

Keywords: Agribusiness; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Pages: 20
Date: 2013
New Economics Papers: this item is included in nep-cbe, nep-dcm and nep-exp
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea13:151595

DOI: 10.22004/ag.econ.151595

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