ATTRIBUTE NON-ATTENDANCE IN FOOD CHOICE EXPERIMENTS UNDER VARYING INFORMATION LOAD

Meng Shen, Zhifeng Gao and Ted Schroeder

No 170302, 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota from Agricultural and Applied Economics Association

Abstract: It is increasingly recognized that respondents use simple heuristics such as attribute non-attendance to make decisions in the discrete choice experiments. This paper use the latent class model to investigate different choice strategies and explore robust welfare estimates under varying attribute information load. We find that respondents are more likely to rely on simple heuristics to make choices when information load increases. Reinforcing previous findings, we also observe that willingness-to-pay estimates decrease, with and without accounting for attribute non-attendance.

Keywords: Agribusiness; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Pages: 20
Date: 2014
New Economics Papers: this item is included in nep-agr and nep-dcm
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea14:170302

DOI: 10.22004/ag.econ.170302

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