Do picture labels give better idea to customers? A comparison of picture labels to traditional text describe labels in choice experiments

Chenyi He and Zhifeng Gao

No 205819, 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California from Agricultural and Applied Economics Association

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Pages: 18
Date: 2015
New Economics Papers: this item is included in nep-dcm
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea15:205819

DOI: 10.22004/ag.econ.205819

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