Are Consumers’ Preferences for Food Values in the U.S. and Norway Similar? A Best-Worst Scaling Approach

Claudia Bazzani, Geir W. Gustavsen, Rodolfo Nayga and Kyrre Rickertsen

No 235844, 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts from Agricultural and Applied Economics Association

Abstract: Food values in Europe and the US may influence each other and be influenced by similar external factors. While a number of studies have focused on comparing consumers’ preferences for specific food attributes in the US and different European countries, this is the first study that compares food values. We compare food values in the US and Norway by using the Best-Worst scaling approach. Identical surveys involving about 1000 respondents were conducted in each country. The surveys included a series of choice sets where respondents were asked to indicate which food value they considered as the most and the least important. The food values included in the choice sets were naturalness, taste, price, safety, convenience, nutrition, novelty, origin, fairness, appearance, environmental impact, and animal welfare. The results show many similarities in preferences. Safety and taste are ranked as the most important values and novelty as the least important value in both countries. However, US respondents considered price as more important than did the Norwegian respondents.

Keywords: Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing (search for similar items in EconPapers)
Pages: 34
Date: 2016-05-25
New Economics Papers: this item is included in nep-agr and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ageconsearch.umn.edu/record/235844/files/Bazzani_et_al_BWS_US_Norway.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea16:235844

DOI: 10.22004/ag.econ.235844

Access Statistics for this paper

More papers in 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts from Agricultural and Applied Economics Association Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().