Who are the CSA Consumers and how to Promote CSA to more Consumers?

Michael Vassalos, Zhifeng Gao and Lisha Zhang

No 235872, 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts from Agricultural and Applied Economics Association

Abstract: Data from a national online survey, in conjunction with a probit and an ordered probit formulations are utilized to investigate the impact of: i) demographic characteristics, ii) lifestyle preferences, and iii) different information outlets, on the probability that a consumer is a CSA member, or, considers joining a CSA arrangement. The results indicate that while demographic characteristics do not affect the probability that a consumer is currently a CSA member, they have a statistically significant impact on the probability that a responder will join a CSA arrangement in the future. Lifestyle preferences had a statistically significant impact on both the probability that: i) a consumer is currently a CSA member and/or ii) is considering to join a CSA in the future. From the information outlets examined only word of mouth and online sources influence the probability that a consumer will join a CSA in the future. These findings may have important implications regarding the marketing strategies employed by CSA farm managers

Keywords: Agribusiness; Marketing (search for similar items in EconPapers)
Pages: 18
Date: 2016-05-25
New Economics Papers: this item is included in nep-mkt
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea16:235872

DOI: 10.22004/ag.econ.235872

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