Effect of price on consumers’ willingness to pay: is it from quality perception or price anchoring?

Luqing Yu, Zhifeng Gao, Charles Sims and Zhengfei Guan

No 258424, 2017 Annual Meeting, July 30-August 1, Chicago, Illinois from Agricultural and Applied Economics Association

Keywords: Marketing; Consumer/Household Economics; Agribusiness (search for similar items in EconPapers)
Date: 2017-07-03
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea17:258424

DOI: 10.22004/ag.econ.258424

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