Generalizing Variety Seeking Measurement from Brand Space to Product Attribute Space

Roozbeh Irani-Kermani and Edward Jaenicke

No 273818, 2018 Annual Meeting, August 5-7, Washington, D.C. from Agricultural and Applied Economics Association

Keywords: Marketing; Agribusiness; Agricultural and Food Policy; Farm Management (search for similar items in EconPapers)
Date: 2018-06-20
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea18:273818

DOI: 10.22004/ag.econ.273818

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