Winning back lapsed consumer for the generic food product

Lijun Chen, Yan Heng and Lisa House

No 290861, 2019 Annual Meeting, July 21-23, Atlanta, Georgia from Agricultural and Applied Economics Association

Keywords: Marketing (search for similar items in EconPapers)
Date: 2019-06-25
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea19:290861

DOI: 10.22004/ag.econ.290861

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