Details about Yan Heng

Access statistics for papers by Yan Heng.

Last updated 2025-11-18. Update your information in the RePEc Author Service.

Short-id: phe418

Working Papers

2021

1. Measure the Impacts of Covid-19 on Food Consumers: A Case of Orange Juice
   2021 Annual Meeting, August 1-3, Austin, Texas, Agricultural and Applied Economics Association
2. Not All Juice are the Same: The Superior Perception and Preference of Florida Orange Juice
   2021 Annual Meeting, August 1-3, Austin, Texas, Agricultural and Applied Economics Association

2020

3. Consumers’ Perceptions and Behaviors Regarding Food Waste across Countries
   2020 Annual Meeting, July 26-28, Kansas City, Missouri, Agricultural and Applied Economics Association

2016

4. A Composite Demand Analysis for the Beverage Market
   2016 Annual Meeting, July 31-August 2, Boston, Massachusetts, Agricultural and Applied Economics Association View citations (1)

2014

5. Estimating Demand for Differentiated Eggs Using Scanner Data
   2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota, Agricultural and Applied Economics Association View citations (1)

2012

6. Consumers’ Preferences for Shell Eggs Regarding Laying Hen Welfare
   2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association

Undated

7. A Topic Mining Approach to Understand What Matters to Online Grocery Consumers: the Case of Coconut Oil
   2019 Annual Meeting, July 21-23, Atlanta, Georgia, Agricultural and Applied Economics Association
8. Acceptance of Biotechnology in Fruits across Countries
   2018 Annual Meeting, August 5-7, Washington, D.C., Agricultural and Applied Economics Association
9. An International Comparison of Fruit Consumption Patterns: A Cluster Analysis
   2017 Annual Meeting, July 30-August 1, Chicago, Illinois, Agricultural and Applied Economics Association
10. Do U.S. Suppliers Benefit from South Korea-U.S. Free Trade Agreement? The Case of Orange Juice
    2017 Annual Meeting, July 30-August 1, Chicago, Illinois, Agricultural and Applied Economics Association
11. Explore generational differences of food-related lifestyle in the U.S
    2019 Annual Meeting, July 21-23, Atlanta, Georgia, Agricultural and Applied Economics Association
12. Exploring Hidden Factors behind Online Grocery and Food Shopping from Amazon Reviews: A Topic Mining Approach
    2017 Annual Meeting, July 30-August 1, Chicago, Illinois, Agricultural and Applied Economics Association View citations (1)
13. How Consumer Awareness and Generic Promotions Drive Demand: the Case of Orange Juice
    2018 Annual Meeting, August 5-7, Washington, D.C., Agricultural and Applied Economics Association
14. Winning back lapsed consumer for the generic food product
    2019 Annual Meeting, July 21-23, Atlanta, Georgia, Agricultural and Applied Economics Association

Journal Articles

2023

1. How Do Consumers Perceive and Respond to Recent Food Price Inflation?
   Choices: The Magazine of Food, Farm, and Resource Issues, 2023, 38, (3)

2022

2. Consumers’ perceptions and behavior toward food waste across countries
   International Food and Agribusiness Management Review, 2022, 25, (2) View citations (7)
3. Impacts of duo‐regional generic advertising of social media on consumer preference
   Agribusiness, 2022, 38, (1), 21-44
4. Not All Juices are the Same: The Superior Perception of and Preference for Florida Orange Juice
   Journal of Agricultural and Applied Economics, 2022, 54, (4), 621-633

2021

5. Explore Consumers’ Willingness to Purchase Biotechnology Produced Fruit: An International Study
   Sustainability, 2021, 13, (22), 1-10

2020

6. The heterogeneous preferences for solar energy policies among US households
   Energy Policy, 2020, 137, (C) View citations (15)

2019

7. Assessing key factors influencing orange juice demand in the current US market
   Agribusiness, 2019, 35, (4), 501-515 View citations (1)
8. Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou, China
   Food Policy, 2019, 89, (C) View citations (14)

2018

9. Do U.S. agriculture suppliers benefit from South Korea- U.S. Free Trade Agreement – the case of orange juice
   International Food and Agribusiness Management Review, 2018, 21, (7)
10. The Competition of Beverage Products in Current Market: A Composite Demand Analysis
    Agricultural and Resource Economics Review, 2018, 47, (1), 118-131 View citations (3)

2016

11. Consumer Responses to Multiple and Superfluous Labels in the Case of Eggs
    Journal of Food Distribution Research, 2016, 47, (2), 21 View citations (5)

2015

12. A Multi-Store Auction to Measure Willingness-to-Pay for Organic and Local Blueberries
    Journal of Food Distribution Research, 2015, 46, (3), 10 View citations (2)

2013

13. Consumer Attitudes toward Farm-Animal Welfare: The Case of Laying Hens
    Journal of Agricultural and Resource Economics, 2013, 38, (3), 17 View citations (27)

2011

14. Accounting for Greenhouse Gas Emissions in Trucking Production
    Journal of Economic Insight, 2011, 37, (2), 55-78

Undated

15. How has COVID-19 influenced the OJ market so far?
    Choices: The Magazine of Food, Farm, and Resource Issues, 36, (4)