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Better image for better price: how store image affects consumer’s willingness to pay for national brand in different stores

Luqing Yu and Zhifeng Gao ()

No 304625, 2020 Annual Meeting, July 26-28, Kansas City, Missouri from Agricultural and Applied Economics Association

Keywords: Agribusiness; Research Methods/Statistical Methods; Marketing (search for similar items in EconPapers)
Date: 2020-07
New Economics Papers: this item is included in nep-dcm and nep-ipr
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea20:304625

DOI: 10.22004/ag.econ.304625

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