Nudge to be Green? The Influence of Social Comparison on Consumers' Consumption Behaviors: A Case Study of Green Takeaway Packaging

Fei Han, Jiehong Zhou (), Zhen Yan and Shijiu Yin

No 322228, 2022 Annual Meeting, July 31-August 2, Anaheim, California from Agricultural and Applied Economics Association

Keywords: Institutional and Behavioral Economics; Research Methods/Statistical Methods; Marketing (search for similar items in EconPapers)
Date: 2022-08
New Economics Papers: this item is included in nep-ene, nep-env and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea22:322228

DOI: 10.22004/ag.econ.322228

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