FACTORS INFLUENCING CONSUMER RANKINGS OF ALTERNATIVE RETAIL BEEF PACKAGING

Pierre M. L. Pelzer, Dale J. Menkhaus, Glen D. Whipple, Ray A. Field and Elizabeth Hoffman

No 270851, 1990 Annual meeting, August 5-8, Vancouver, Canada from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: Ordered probit models were used to identify factors which influenced consumer rankings of vacuum skin packaged steaks and roasts. Variables included selected demographics and concerns regarding retail beef packaging. Information regarding color and the benefits of the vacuum package were found to be among the most important factors.

Keywords: Consumer/Household Economics; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 15
Date: 1990-08-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea90:270851

DOI: 10.22004/ag.econ.270851

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