The Impact of Food Environment on Branded vs. Private Label Produce Choice

Christiane Schroeter and Xiaowei Cai

No 123197, 2012 AAEA/EAAE Food Environment Symposium from Agricultural and Applied Economics Association

Abstract: Over the past two decades, U.S. food retailers are providing more organic private label foods (PLs) which are directly competing with the National Brand (NB) products. From a policy perspective, an increased availability of high-quality PL products might provide consumers with a more affordable way to cover their produce consumption. Using a two-step Heckman selection model, we estimate the impact of purchase information, demographics, and food environment on the purchasing likelihood and expenditure shares of PL organic vs. conventional spinach. Results show that food context, most notably food availability, access, and adult obesity rate, significantly influences organic PL spinach choice.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 27
Date: 2012
New Economics Papers: this item is included in nep-agr and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeafe:123197

DOI: 10.22004/ag.econ.123197

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