Local, Organic, Conventional— Asymmetric Effects of Information and Taste on Label Preferences in an Experimental Auction

Marco Costanigro (), Stephan Kroll () and Dawn Thilmany

No 123199, 2012 AAEA/EAAE Food Environment Symposium from Agricultural and Applied Economics Association

Abstract: We endowed consumers with conventional apples and auctioned local, organic and organic-local apples to elicit consumers’ valuation and the response to two experimental treatments: scientific information and taste. For both labels, which participants valued as partial substitutes, positive WTP is conditional on distrusting the governmental food agencies. Information documenting the inconclusive scientific evidence in favor of organic and local production has little effect; while participants with positive valuation reacted to organoleptic characteristics only when the new information favored the labeled apples. The observed behavior is more consistent with polarization against conventional products, rather than in favor of local and organic.

Keywords: Food; Consumption/Nutrition/Food; Safety (search for similar items in EconPapers)
Pages: 60
Date: 2012
New Economics Papers: this item is included in nep-agr and nep-exp
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaeafe:123199

DOI: 10.22004/ag.econ.123199

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