Does traceability play a role in retailer’s strategies for private labels?

Alessandro Banterle (), Diogo Monjardino de Souza Monteiro () and Stefanella Stranieri

No 50933, 83rd Annual Conference, March 30 - April 1, 2009, Dublin, Ireland from Agricultural Economics Society

Abstract: Traceability is helping retailers manage food safety risks and support product differentiation. This paper aims to investigate how traceability may be used to screen supplier for private labels dedicated provider pools. Retailers in the UK and Italy have several private label product lines and increasingly select dedicated suppliers. The choice of providers is a typical agency problem as retailers contract the production for their private labels, having incomplete information on types and effort of their suppliers. Different contracts must be designed for suppliers of private labels depending on position of the product line and its food safety risk. A case study, based on the second largest Italian retailer reveals that traceability and quality assurance schemes are used together to manage suppliers of private labels

Keywords: Marketing (search for similar items in EconPapers)
Pages: 14
Date: 2009-04-01
New Economics Papers: this item is included in nep-agr, nep-cta and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://ageconsearch.umn.edu/record/50933/files/Ba ... o_%20Stranieri26.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aesc09:50933

DOI: 10.22004/ag.econ.50933

Access Statistics for this paper

More papers in 83rd Annual Conference, March 30 - April 1, 2009, Dublin, Ireland from Agricultural Economics Society Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().