Doing more with less: Leveraging social norms and status concerns in encouraging conservation farm practices
Peter Howley and
No 303705, 94th Annual Conference, April 15-17, 2020, K U Leuven, Belgium (Cancelled) from Agricultural Economics Society - AES
Using an online survey with randomisation, we illustrate how identity-based utility can be harnessed to encourage pro-environmental behaviours. Results show that providing farmers with an opportunity to demonstrate their ‘green credentials’ increases their intention of maintaining environmental practices by an average of 19%, while the use of descriptive norms increases intent to participate in a biodiversity activity by an average of 8%. Interventions such as these represent a low-cost, yet powerful supplement to traditional policy tools. New approaches for engendering behavioural change are likely to be particularly important in a UK context as the UK transitions out of the EU.
Keywords: Agricultural and Food Policy; Environmental Economics and Policy; Farm Management (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aesc20:303705
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