EconPapers    
Economics at your fingertips  
 

Doing more with less: Leveraging social norms and status concerns in encouraging conservation farm practices

Peter Howley and Neel Ocean

No 303705, 94th Annual Conference, April 15-17, 2020, K U Leuven, Belgium (Cancelled) from Agricultural Economics Society - AES

Abstract: Using an online survey with randomisation, we illustrate how identity-based utility can be harnessed to encourage pro-environmental behaviours. Results show that providing farmers with an opportunity to demonstrate their ‘green credentials’ increases their intention of maintaining environmental practices by an average of 19%, while the use of descriptive norms increases intent to participate in a biodiversity activity by an average of 8%. Interventions such as these represent a low-cost, yet powerful supplement to traditional policy tools. New approaches for engendering behavioural change are likely to be particularly important in a UK context as the UK transitions out of the EU.

Keywords: Agricultural and Food Policy; Environmental Economics and Policy; Farm Management (search for similar items in EconPapers)
Pages: 36
Date: 2020-04
New Economics Papers: this item is included in nep-agr, nep-env, nep-soc and nep-upt
References: Add references at CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
https://ageconsearch.umn.edu/record/303705/files/P ... re%20with%20less.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ags:aesc20:303705

DOI: 10.22004/ag.econ.303705

Access Statistics for this paper

More papers in 94th Annual Conference, April 15-17, 2020, K U Leuven, Belgium (Cancelled) from Agricultural Economics Society - AES Contact information at EDIRC.
Bibliographic data for series maintained by AgEcon Search ().

 
Page updated 2022-03-12
Handle: RePEc:ags:aesc20:303705