WHAT IS IT CONSUMERS REALLY WANT AND WHY? THE CASE OF FAT IN MILK

Laura M. Andersen and Sinne Smed

No 116455, 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany from European Association of Agricultural Economists

Abstract: In this paper we investigate preferences for fat in milk through a structural characteristics model. The data includes information about daily purchases and social and demographic characteristics of approximately 2500 households. We find that consumers who prefer milk with a very high fat content can be reached both by information and prices, while consumers who prefer milk with a moderate to high fat share are not influenced by information, but are price sensitive. This is of great importance since these households drink a lot of milk and thereby get a considerable amount of fat through milk

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy (search for similar items in EconPapers)
Pages: 28
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa115:116455

DOI: 10.22004/ag.econ.116455

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