How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response
W.Y. Regina Wang and
No 202714, 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy from European Association of Agricultural Economists
Keywords: Consumer/Household Economics; Marketing (search for similar items in EconPapers)
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