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Traditional Food in Western Balkan Countries Consumers’ Perceptions and Habits

Dominique Barjolle (), Ružica Brečić, Marija Cerjak and Georges Giraud

No 200233, 145th Seminar, April 14-15, 2015, Parma, Italy from European Association of Agricultural Economists

Abstract: Te aim of this paper is to explore consumers' perceptions and habits regarding traditional food in the Western Balkan Countries. In each Western Balkan country, two focus groups were carried-out (total twelve focus groups; eight to ten participants per each – total sample of 104 participants). Results of this study show that consumer motives for the choice of traditional products pertain to higher health, safety, sensory and increasingly also sustainability beliefs and expectation. Results of this study show many similarities in perception as and habits towards traditional food in different WBC. Marketing techniques are critical in conveying authenticity and enhancing the attractiveness of traditional food.

Keywords: Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 15
Date: 2015-05
New Economics Papers: this item is included in nep-agr and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaa145:200233

DOI: 10.22004/ag.econ.200233

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