Confirming the Price Effects of Private Labels Development
Christophe Bontemps (),
Valérie Orozco () and
Vincent Réquillart ()
No 24735, 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark from European Association of Agricultural Economists
We study the price response of national brands to the development of private labels. We use monthly data from a consumer survey reporting their purchases for 218 food products. We show that when private labels have a significant effect on national brands prices (144 cases over 218), that is positive (89%). We also show that the increase in the prices of national brand products is explained by a strategy of product differentiation. Finally, price reaction of national brands differs with the type of private labels they are facing. This paper confirms, on a larger number of products, previous empirical results.
Keywords: Demand; and; Price; Analysis (search for similar items in EconPapers)
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Working Paper: Confirming the Price Effects of Private Labels Development (2005)
Working Paper: Confirming the price effects of private labels development (2005)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae05:24735
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