Willingness to pay for a local food label for lamb meat in Spain

Azucena Gracia, Tiziana de Magistris and Rodolfo Nayga

No 114607, 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland from European Association of Agricultural Economists

Abstract: The aim of the paper is to assess consumers’ willingness to pay (WTP) for a local food produced in a less-favoured area in the Aragon region (Spain). In particular, we examine whether consumers value lamb meat products (lamb and suckling lamb) labelled as “Ojinegra from Teruel”, traditionally produced in these area. We use a nonhypothetical experimental auction to elicit Spanish consumers’ WTP for “Ojinegra from Teruel” labelled lamb products. Results show that consumers are willing to pay a positive premium for a lamb and suckling lamb labelled as “Ojinegra from Teruel”.

Keywords: Demand and Price Analysis; Livestock Production/Industries (search for similar items in EconPapers)
Pages: 12
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae11:114607

DOI: 10.22004/ag.econ.114607

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